Altísimo Live! Supports Farmworkers This Cinco de Mayo
America’s essential and vulnerable farmworkers – an estimated three million people – are on the frontlines sustaining the nation’s food supply during the COVID-19 pandemic. As the country is learning, their work is critical, yet neither they nor their work have been properly valued.
This Cinco de Mayo (May 5th), a coalition of internationally renowned music artists, celebrities, media companies, and farmworker-serving organizations are uniting via livestream for the AltísimoLive! Music and Pop Culture Festival (www.AltisimoLive.com). Inspired by Live Aid, the livestream benefit aims to raise $3 million – $5 at a time – for the HIP and Justice for Migrant Women’s Farmworkers Pandemic Relief Fund and will include a jam-packed day of at-home, musical performances, celebrity activations, comedy skits, and much more. The festival will also highlight stories from the laborers, as well as messages of gratitude and appreciation, with an overall goal of driving combined and collaborative action to support the farmworkers.
“Farmworkers are deemed an essential workforce during this health crisis, yet they have consistently been denied essential rights and benefits historically and in the midst of this devastating virus,” said Mónica Ramírez, founder of Justice for Migrant Women and co-founder of The Latinx House. “From Puerto Rico to the strawberry fields of California, Altísimo Live! is helping all America recognize that farmworkers are also heroes of the pandemic while raising funds to meet some of their urgent needs.”
Actor, producer, director, and activist Eva Longoria is co-hosting alongside iHeartLatino Chairman and Chief Creative Officer Enrique Santos. Other celebrity co-hosts throughout the livestream benefit festival will include J Balvin, Kate Del Castillo, Rosario Dawson, and Alejandro Sanz. Other stars participating in the festival include: A.B. Quintanilla III y Los Kumbia Allstarz, Alejandro Fernandez Jr., Becky G, Carlos Vives, Gloria and Emilio Estefan, Jesse & Joy, La Energia Norteña, Lila Downs, Steve Aoki, fashion designers Mario De la Torre and Raul Peñaranda, and many more!
When/How to View Altísimo LiveAltísimo Live! officially kicks off on Facebook Live, YouTube, Twitter, Periscope, and Twitch simultaneously on Tuesday, May 5th at 12:00 a.m. PT/ 3:00 p.m. ET with an interactive livestream variety show that will include entertainers, comedians, chefs, social media influencers, and other surprise personalities.
At 4:00 p.m. PT/ 7:00 p.m. ET the groundbreaking interactive festival transforms into a series of continuous musical performances and interactive Q&A and experiences with the artists.
To learn more visit www.altisimolive.comShow Your Support & Donate
Viewers are urged to pledge whatever amount they can even ahead of or during the festival at the fund’s link, which is farmworkers.hipgive.org or text CINCO to 91999 to donate your $5 today.
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